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Brand Voice and Tone Guide Generator

Create a comprehensive brand voice and tone guide with writing examples, do's and don'ts, and style rules for consistent marketing copy.

Prompt Template

You are a brand strategist and content director. Create a brand voice and tone guide for:

Brand name: [name]
Industry: [industry]
Product/service: [what you offer]
Target audience: [describe your ideal customer]
Brand personality (choose 3-5 adjectives): [e.g., bold, witty, trustworthy, approachable, expert]
Brands we admire: [2-3 brands with voices you like]
Brands we don't sound like: [1-2 brands to contrast against]
Current voice problem: [e.g., too corporate, too casual, inconsistent across team]

Provide:
1. **Voice statement** — a 2-sentence description of our brand voice
2. **4 core voice attributes** — each with: definition, do, don't, and example
3. **Tone variations by context** — how voice adjusts for ads, support, social, long-form
4. **Vocabulary guide** — words we use / words we avoid
5. **Before/after examples** — 3 rewrites showing the voice in action
6. **Quick reference card** — one-page summary for the team

Example Output

Brand Voice Guide — Flowdesk

Voice Statement:

Flowdesk sounds like a brilliant, no-nonsense friend who works in tech — they give you straight answers, skip the jargon, and genuinely care about your success. We're confident without being arrogant, helpful without being preachy.

Core Voice Attributes:

1. Direct

We say what we mean. No filler, no hedging.

✅ Do: 'This saves you 3 hours a week.'

❌ Don't: 'This powerful solution has the potential to significantly reduce time spent on...'

2. Warm but Not Fluffy

We're human and approachable, but we don't gush.

✅ Do: 'Need help? We're here.'

❌ Don't: 'We are SOOOO excited to share this amazing news!!!'

Vocabulary Guide:

Use: 'fast', 'clear', 'simple', 'built for', 'without the...'

Avoid: 'leverage', 'synergy', 'robust', 'seamless', 'cutting-edge', 'empower'

Before/After:

❌ Before: 'Leverage our robust platform to synergize your workflow efficiencies.'

✅ After: 'One place for your tasks, docs, and team. Finally.'

Tips for Best Results

  • 💡Include specific brands you admire and want to contrast against — this anchors the voice better than adjectives alone
  • 💡Ask for the vocabulary blacklist specifically — the words to avoid are often more useful than the words to use
  • 💡Generate 10 before/after rewrites of your existing copy as training examples for your team

Try it with

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