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Social Media Post Calendar

Create a week's worth of platform-specific social media posts with hooks, hashtags, and engagement strategies.

Prompt Template

Act as a social media manager for a [industry] brand. Create a 7-day social media content calendar for [platform(s)].

Brand: [brand name and brief description]
Target audience: [audience]
Goal: [awareness / engagement / traffic / leads]
Tone: [e.g., witty and relatable, professional, inspirational]

For each day, provide:
1. **Post type** (carousel, single image, video script, text-only, poll, story)
2. **Hook** — the first line that stops the scroll
3. **Full caption** with line breaks for readability
4. **Hashtags** (mix of broad and niche, 15-20 for Instagram, 3-5 for LinkedIn/Twitter)
5. **Best posting time** for the platform
6. **Engagement prompt** — a question or CTA to drive comments
7. **Visual direction** — brief description of the image/video needed

Mix content pillars: educational (40%), entertaining (30%), promotional (20%), community (10%).

Example Output

Monday — Educational Carousel

**Hook:** Most brands waste 80% of their social media budget. Here's why 👇

Caption:

We analyzed 500+ campaigns and found 3 patterns that separate viral posts from crickets.

Slide 1: The Pattern

Slide 2: Why hooks matter more than hashtags

Slide 3: The 3-second rule for video

Slide 4: How to test without spending $$$

Slide 5: CTA

Save this for your next content sprint 🔖

**Hashtags:** #SocialMediaTips #ContentStrategy #MarketingTips...

**Best time:** 8:30 AM EST

**Engagement:** Which slide surprised you most? Drop a number 👇

**Visual:** Clean, minimal slides with bold typography on dark background

Tips for Best Results

  • 💡Specify your platform — Instagram carousels need different formatting than LinkedIn posts
  • 💡Share 2-3 examples of posts that performed well for your brand
  • 💡Include any content pillars or topics to avoid
  • 💡Mention any upcoming events, launches, or holidays to tie in