Social Media Post Calendar
Create a week's worth of platform-specific social media posts with hooks, hashtags, and engagement strategies.
Prompt Template
Act as a social media manager for a [industry] brand. Create a 7-day social media content calendar for [platform(s)]. Brand: [brand name and brief description] Target audience: [audience] Goal: [awareness / engagement / traffic / leads] Tone: [e.g., witty and relatable, professional, inspirational] For each day, provide: 1. **Post type** (carousel, single image, video script, text-only, poll, story) 2. **Hook** — the first line that stops the scroll 3. **Full caption** with line breaks for readability 4. **Hashtags** (mix of broad and niche, 15-20 for Instagram, 3-5 for LinkedIn/Twitter) 5. **Best posting time** for the platform 6. **Engagement prompt** — a question or CTA to drive comments 7. **Visual direction** — brief description of the image/video needed Mix content pillars: educational (40%), entertaining (30%), promotional (20%), community (10%).
Example Output
Monday — Educational Carousel
**Hook:** Most brands waste 80% of their social media budget. Here's why 👇
Caption:
We analyzed 500+ campaigns and found 3 patterns that separate viral posts from crickets.
Slide 1: The Pattern
Slide 2: Why hooks matter more than hashtags
Slide 3: The 3-second rule for video
Slide 4: How to test without spending $$$
Slide 5: CTA
Save this for your next content sprint 🔖
**Hashtags:** #SocialMediaTips #ContentStrategy #MarketingTips...
**Best time:** 8:30 AM EST
**Engagement:** Which slide surprised you most? Drop a number 👇
**Visual:** Clean, minimal slides with bold typography on dark background
Tips for Best Results
- 💡Specify your platform — Instagram carousels need different formatting than LinkedIn posts
- 💡Share 2-3 examples of posts that performed well for your brand
- 💡Include any content pillars or topics to avoid
- 💡Mention any upcoming events, launches, or holidays to tie in
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