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LinkedIn Cold Outreach Message

Write a personalized LinkedIn connection request and follow-up message that gets replies without feeling spammy.

Prompt Template

You are a B2B marketing expert. Write a LinkedIn cold outreach sequence for the following:

Sender: [your name and role]
Target: [prospect's role and company type]
Product/service: [what you offer]
Value prop: [key benefit in one line]
Tone: [e.g., friendly, direct, consultative]

Write:
1. Connection request note (under 300 characters)
2. First follow-up message (sent 2 days after connecting, under 150 words)
3. Second follow-up (5 days later, under 100 words, softer ask)

Avoid: buzzwords, generic openers like 'Hope this finds you well', hard selling in message 1.

Example Output

Connection Request:

Hi Sarah — I help SaaS founders reduce churn with onboarding automation. Saw your post on product-led growth and wanted to connect. Always happy to share what's working.

Follow-up 1 (Day 2):

Thanks for connecting, Sarah! Quick context: I work with B2B SaaS companies to cut churn by improving the first 14-day onboarding experience. We helped Notion-style tools reduce churn by 18% in 90 days. Would it be useful to share the 3 onboarding mistakes we see most often? Happy to send a loom — no strings.

Follow-up 2 (Day 7):

Just circling back, Sarah. Totally understand if timing's off — happy to reconnect whenever it makes sense. If onboarding or retention ever becomes a priority, I'm here!

Tips for Best Results

  • 💡Reference something specific about the prospect's company or recent post to show you've done your homework
  • 💡Lead with value or a useful insight — not a pitch — in your first follow-up
  • 💡Keep the ask small: a loom, a resource, or a quick question is less intimidating than 'a 30-minute call'