LinkedIn Cold Outreach Message
Write a personalized LinkedIn connection request and follow-up message that gets replies without feeling spammy.
Prompt Template
You are a B2B marketing expert. Write a LinkedIn cold outreach sequence for the following: Sender: [your name and role] Target: [prospect's role and company type] Product/service: [what you offer] Value prop: [key benefit in one line] Tone: [e.g., friendly, direct, consultative] Write: 1. Connection request note (under 300 characters) 2. First follow-up message (sent 2 days after connecting, under 150 words) 3. Second follow-up (5 days later, under 100 words, softer ask) Avoid: buzzwords, generic openers like 'Hope this finds you well', hard selling in message 1.
Example Output
Connection Request:
Hi Sarah — I help SaaS founders reduce churn with onboarding automation. Saw your post on product-led growth and wanted to connect. Always happy to share what's working.
Follow-up 1 (Day 2):
Thanks for connecting, Sarah! Quick context: I work with B2B SaaS companies to cut churn by improving the first 14-day onboarding experience. We helped Notion-style tools reduce churn by 18% in 90 days. Would it be useful to share the 3 onboarding mistakes we see most often? Happy to send a loom — no strings.
Follow-up 2 (Day 7):
Just circling back, Sarah. Totally understand if timing's off — happy to reconnect whenever it makes sense. If onboarding or retention ever becomes a priority, I'm here!
Tips for Best Results
- 💡Reference something specific about the prospect's company or recent post to show you've done your homework
- 💡Lead with value or a useful insight — not a pitch — in your first follow-up
- 💡Keep the ask small: a loom, a resource, or a quick question is less intimidating than 'a 30-minute call'
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