Partnership Proposal Template
Write a compelling business partnership proposal that clearly articulates mutual value, terms, and next steps for potential partners.
Prompt Template
You are a business development strategist. Write a partnership proposal for: Your company: [name, brief description, industry] Prospective partner: [company name, what they do] Partnership type: [e.g., co-marketing, referral, technology integration, distribution, white-label] What you bring to the table: [your assets, audience, technology, distribution] What you need from them: [their assets, audience, technology, distribution] Mutual benefit: [the shared value created] Target audience overlap: [how your customers align] Proposed structure: [revenue share / flat fee / equity / co-investment] Timeline: [proposed start and review period] Include: 1. Executive summary (2-3 sentences) 2. Company overview (brief) 3. Partnership opportunity and rationale 4. Mutual value proposition 5. Proposed terms and structure 6. Pilot program or phased approach 7. Success metrics 8. Proposed next steps
Example Output
Partnership Proposal
**Proposing Party:** Flowdesk Inc.
**Proposed Partner:** HubSpot
Executive Summary
Flowdesk proposes a technology integration partnership with HubSpot that enables joint customers to sync email performance data directly into HubSpot CRM — reducing manual work and creating a seamless email-to-CRM workflow for the 25,000+ HubSpot users in Flowdesk's customer base.
Partnership Opportunity
Flowdesk's 40,000 email creator customers increasingly request HubSpot integration as a top feature request. Meanwhile, HubSpot's creator segment is growing 22% YoY. A native integration creates immediate value for both platforms' users.
Mutual Value Proposition
**For Flowdesk:** Access to HubSpot's marketplace of 200,000+ users, co-marketing opportunities, and app marketplace listing driving organic discovery.
**For HubSpot:** A native email creator tool fills a gap in their creator workflow suite without product investment.
Proposed Terms
- 90-day technical integration pilot
- Co-marketing launch campaign (blog swap, webinar)
- Referral fee: 15% of first-year revenue from mutual referrals
- Quarterly review at Month 3
Success Metrics
- Integration installs: 500 in 90 days
- Mutual referrals: 50 qualified leads per quarter
- Joint NPS: >40
Tips for Best Results
- 💡Be specific about what you bring and what you want — vague proposals get politely ignored
- 💡Start with a pilot proposal rather than a full partnership — lower commitment means faster yes
- 💡Ask it to write versions at different formality levels: a casual email pitch vs. a formal proposal document
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